AI search growth in 2025
AI search growth signalAI-led services for winning better-fit buyers
Your buyers now ask AI who to hire.
When ideal clients research firms through AI, you need to know what they find. The S.I.G.N.A.L. Scorecard shows how AI positions your firm and identifies the first evidence-backed fix that matters most.
The S.I.G.N.A.L. Scorecard
Search
The buyer question your firm needs to show up for.
Inclusion
Whether AI puts you in the shortlist or leaves you out.
Gap
Why a competitor looks easier to choose.
Next move
The first fix to improve shortlist readiness.
Authority
The proof signals that make expertise believable.
Local fit
The market and service signals high-intent buyers expect.
U.S. ChatGPT users use it as a search engine.
Adobe, 2025Of searches now go to AI
AI search behavior signalHigher conversion from AI traffic
AI traffic quality signalKnow what AI answers before you decide what to fix.
Test the buyer moment
Run buyer-like prompts for the firm, service, market, and competitor set so the team can see what AI answers before the website visit.
Turn anxiety into evidence
Document where the firm is named, skipped, or misread, and what proof AI lacks when it describes the practice.
Give partners a defensible next step
Leave with one documented finding and one practical fix to discuss before approving a retainer, audit, or content work.
Choose the right entry point for your AI shortlist gap.
Start with the free Scorecard if you need a baseline. Use the audit when you want the gap mapped clearly. Move to the retainer when you are ready to improve visibility, proof, and buyer trust month after month.
BaselineDiagnosisOngoing growth
S.I.G.N.A.L. Scorecard
FreeFind out if buyers can find you in AI search.
See where you appear, get skipped, or look harder to choose before approving spend.
Deep Audit
$199Find the gaps that keep you out of AI recommendations.
Map the page, proof, authority, and local-fit issues most likely to affect buyer consideration.
Retainer
Starting at$1,199/moStay visible and credible when buyers ask AI who to trust.
Month-to-month improvement across buyer-question content, proof, search visibility, AI answer monitoring, and trust signals.
Austin, TX and London, UK-based AI-led search service
Built for firms that need to stay in the shortlist when buyers ask AI who to hire.
DockeryGEO helps CPA and recruiting firms become easier to find, compare, trust, and choose in AI-assisted research. The Scorecard shows where consideration is being won or lost; the retainer turns that evidence into ongoing content, proof, search, and visibility work.
- Focus on the buyer questions most likely to shape CPA and recruiting shortlists.
- Build and refresh pages, proof, and positioning that make the firm easier to understand.
- Track AI answers and search signals so each month has a clear priority.
How the work fits around your site
Add a fresh answer base around the website you already have.
This does not require a redesign or unapproved edits to core pages. Most work can be additive: new buyer-question pages, proof assets, internal links, profiles, and monitoring. Your current site, hosting, and CMS stay under your control.Track where consideration is being won without touching the site.
Test the buyer questions that matter, see which firms AI names first, and identify the answer gaps before anything changes on your website.
Add new answer pages around the site you already have.
Publish service, market, cost, comparison, fit, and proof pages as additive assets so your current site can keep working while the answer base expands.
Help search and AI tools find every useful page.
Improve indexing, crawl paths, schema, and links for the new answer-base pages without rewriting existing page code or changing the design.
Refresh core pages only when you want that work.
Nothing on your existing site changes without approval. If a core page needs clearer proof, stronger examples, or updated service language, it is handled as an approved refresh, not a surprise rewrite.
Add proof AI and buyers can understand.
Create proof blocks, examples, citations, credentials, affiliations, and review context that can be added to new pages or inserted into approved pages.
Strengthen the signals buyers check.
Improve reviews, business profiles, directory accuracy, industry mentions, and market proof that buyers verify before reaching out.
Monthly AI-led growth work
Each month builds more ways for the right buyers and AI tools to understand, trust, and name your firm.
The retainer balances fresh buyer-question content with the foundations that make it work: AI answer tracking, search fundamentals, proof updates, page refreshes, internal links, and outside trust signals. Each cycle expands the paths that can turn research into qualified conversations.Track buyer questions and competitor recommendationsPublish fresh pages around high-intent services and comparisonsRefresh existing pages with clearer proof and service languageStrengthen search fundamentals, internal links, and technical accuracyReview what changed and set the next priority
See what AI tells prospects before they choose a firm.
Your Scorecard shows which buyer questions name your firm, which competitors look easier to choose, and what page, proof, or search signal can turn AI-assisted research into a stronger qualified conversation.
Run a free Scorecard